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May 17, 2023

Trakindo Wins Two Awards at PRIA 2023

PT Trakindo Utama (Trakindo), as the provider of Cat® heavy equipment solutions in Indonesia, won two awards at the same time, namely Silver Winner on PR Marketing Category, for the Global Operator Challenge program, and Bronze Winner on Corporate Communication Department Category. Trakindo received both honors at the 2023 Public Relations Indonesia Award (PRIA) in Bali on March 17 2023. The presence of this achievement is also a manifestation of the company spirit 'Advancing You Forward' in carrying out communication activities both internally and externally so as to encourage better business performance.

Candy Sihombing, Trakindo's Corporate Communication & CSR Manager, expressed his gratitude and appreciation for the award received by Trakindo, where this award is proof of the company's commitment to carrying out good communication activities. "This award is also a trigger for us to be more creative and enthusiastic in providing the appropriate communication initiatives, as well as to become more solid internally," Candy explained.

PRIA itself is the most comprehensive event in Indonesia. Through this event, The works and breakthroughs of corporate or agency communication practitioners are collected and utilized to measure performance throughout the year. Participants in PRIA 2023 come from a variety of enterprises, ministries, organizations, and municipal governments. Trakindo's victory this year is an excellent achievement over the competition, which had 836 entries and 236 agencies.

Asmono Wikan, founder and CEO of PR INDONESIA, stated in his remarks that the ambition of cross-sectoral PR practitioners to sustain communication work has never dimmed. As a judge from the PR Program and the PR Department, there are a lot of significant things that have been going on right now. In the PR Department category, he considered PR positioning was more strategic this year compared to past years. "Currently, nearly no institutions do not see public relations as a strategic function," Asmono stated.

Regarding the award that Trakindo received, Candy added, "In line with the corporate spirit of 'Advancing You Forward', this award is a form of the company's commitment to presenting good and measurable activities and communication channels. "We hope that receiving this award can further strengthen our steps in carrying out communication activities that take place both for the internal needs of employees and for our stakeholders and also our customers to move forward together to a higher level." Candy concluded.

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